Noise Pop Industries (NPI) was formed in 2006 as an engine to take the successful Noise Pop brand into new arenas of entertainment, culture and business. Based around a celebration of cutting-edge music, film and culture in San Francisco that was founded in 1993, Noise Pop has become an institution - an important annual West Coast event that attracts the best and brightest in underground and independent music. NPI provides valuable business development consulting, strategy and marketing to a select list of entertainment and technology clients. NPI is also a full-scale production company that produces the Noise Pop Festival, the Treasure Island Festival, and a number of client event projects. Finally, NPI develops the valuable Noise Pop brand through a program that includes original audio and video content, merchandising, podcast and other products.