Client: Mozes
Project: Brand Positioning & Development
- Project Overview
Dates of Campaign: February 2007 to May 2007
Mozes is a web/mobile service connecting artists to fans using text-based
mobile campaigns. It connects bands and their fans via mobile phone
as well as the internet. Bands can send information such as tour dates,
exclusive offers, alerts, downloads and more via mobile phone and the
web.
NPI and Mozes developed a campaign to provide access to members of
the music community that would help build the business and establish
recognition in the significance of Mozes and it’s functionality.
- Campaign Elements
- Developed Mozes value points for music industry clients.
- Advised on look and feel of materials used to communicate Mozes’ products
and services
- Personalized Mozes pages for artists, added widgets
to site and myspace pages, worked on building mobs
- Facilitated artists
in building communities and networking through Mozes
- Identified opportunities and relationships.
- Established Mozes immediate and long-term goals within the music
community and created a list of targets
- Conducted research regarding
artist developments (tours, new album releases).
- Compiled monthly
target schedules
- Introduced Mozes to music industry professionals.
- Reached out to list of music organizations through blogs and
forums
- Provided individual meeting strategy consulting including background, “vibe” and
important characteristics for specific parties.
- Results
- Signed up over 50 new artists and 2,000+ new fans
- Introduced over
150 artists as well as over 15 labels increasing overall traffic
to the site
- Sent Mozes message to over 5,000 people via email to
various lists including the Noise Pop newsletter
- Quotes and Links