Dates of Campaign: April 2008 to present
Service Employees International Union (SEIU) is focused on uniting
workers in four sectors–-hospital systems, long term care, property
services, and public services–-SEIU is the largest health care
union, the largest property services union, and the second-largest
public employees union. SEIU is the fastest-growing union in North
America, with 1.9 million members in the United States, Canada, and
Puerto Rico.
SEIU hired NPI to help broaden their appeal and reach out to a younger audience. NPI produced the video described above and developed a marketing campaign to spread the video virally on the internet and via word-of-mouth.
Campaign still in progress