Noise Pop Festival Information

Noise Pop attracts upwards of 20,000 fans to San Francisco’s most renowned music venues for intimate live performances, special events and film screenings.

Noise Pop’s audience is made up of educated, urban, culturally sophisticated influencers that are media and technology savvy. They are trendsetters and early adopters who are fiercely brand loyal.

  • 82% of Noise Pop Festival audience is 19 - 35 years old
  • 88% attends at 2 or more concerts per month
  • 60% are Male
  • 40% are Female
  • 44% earn between $25,000 to $75,000

Noise Pop’s message is communicated through comprehensive PR, marketing, advertising and street promotion campaigns throughout the West Coast, (focused in San Francisco and the greater Bay Area, Los Angeles, Seattle, and Portland metropolitan areas) and in select national markets (New York, Chicago, Austin). Our marketing campaign is powered by strategic relationships with music retailers, Bay Area radio stations and print media, culture and technology websites and our very own online communities at and other leading websites

Noise Pop’s media campaign generates over 7,000,000 impressions

Noise Pop receives tons of national and local press in media outlets such as:

  • The Tripwire
  • SF Chronicle
  • Nylon Magazine
  • Mesh Magazine
  • Fader Magazine
  • 7x7 Magazine
  • San Francisco Magazine



“San Francisco gets a little louder for six blissful days, as the 15th annual Noise Pop alternative Music festival blossoms into a full-scale multimedia event celebrating all things obscure and indie.”
- San Francisco Chronicle

“Since it’s inception in 1993, San Francisco’s Noise Pop Festival has grown into one of the most respected indie rock extravaganza’s in the country.”
- Pitchfork

“The Noise Pop Festival isn’t just surviving. It’s thriving… The very term ‘Noise Pop’ has become its own institution.
- SF Weekly

…One of the best ways to see punk legends, indie darlings and the best local upstarts in one extended weekend. It’s meant to be a nonstop party… You can taste each and every intelligently booked showcase.”
- Rolling Stone

“It’s long been one of America’s best music festivals.”